Today in class we went further into the idea of a creative brief. Over the weekend we were assigned to create a creative brief for the film we viewed in class entitled, "The Power of Ten". We were to try an guess what the creative brief was for creating that movie. People turned in 4 different styles of briefs, one hand written, one full sentence outline, outline, and paragraphs. As a class we decided that the full sentence outline was the one that was more professional and appropriate. After reading a couple excerpts from our briefs Jimmy read some professional creative briefs from actual design projects. This gave us a clearer understanding of how a creative brief should look like and sound. After this we went over a homework assignment from a while back, where you choose ten images that completely change the meaning of a headline or word.
A few people didn't have their because the assignment was from so long ago, but we were able to go over a few. Majority of the people in the class images didn't change the headline ten different times. There would be about 3 different changes and then repeats of what we had already seen. Today for homework there was none! =)
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