Gauge Presentation: Ismael Obregon

Today was my first time attending a Gauge, I really enjoyed the guest speaker, Ismael Obregon.  Ismael is a Graphic Designer who owns the company design Oishii which means delicious in Japanese. Ismael started out freelance working for a company that designed for many clientsThe company decided to out source on a particular project which dissapointed Ismael. He approached his superiors and assured them that he could under take any project they felt they needed to outsource yet the company went through with their decision. Ismael quit and chose to go his own way. He was funded, and after a short period created his very own design firm, Oishii. Isamel had a lot of input and guidance. He's had many experiences and works with a wide range of clients. He doesn't consider his company to have a particular preference and will work with any sort of client. He works internationally as well as in the United States. Ismael made it clear that language is an important aspect of design he explained that visual language can be considered a second language and that words are a important part of design. Ismael is very successful, and I took a lot from what he had to say. He has a lot of experience and is looking to help upcoming designers.