Stage 6: Communication

In this chapter we reviewed the communication stage. There are three important stages during communication. The first is the encoding phase, which means that the message is created using professional related conventions of language and image use. The second stage is the message itself. Last, there is decoding which is when the audience makes sense of the message and then places it in a context that is relevant to them. One of the most important things in design is making sure the audience gets your message. If no one gets it then it will be an unsuccessful design. The audience consists of the client, corporations, manufacturing, and associates. Communication is after all what design is all about so a designer must master this technique.