"The Design Process" Reading Response 1

This is the first design book I've actually began reading so I am excited to see what is written in this book and what ideas, techniques and concepts I will develop as a result of this book. I thought it was interesting how the author Karl Aspelund is going to cover the design process in seven stages. The seven stages that he will discuss in detail are inspiration, identification, conceptualization, exploration/refinement, definition/modeling, communication and production. These are all pivotal steps in creating successful designs.

 Aspelund explains that he will, "walk students through the process of design from inspiration to production". He also stated that, "a staged process is also very beneficial to teamwork and helps continue the design progress, even when the team's energy is not at it's peak". I feel that being able to transfer your ideas into quality work is an important skill every designer needs to know how to execute. Every completed art work was created in a process and I believe that this book will show me a step by step road map of a easier process to consider.